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Avery Associates Architects
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Commercial Projects
Leicester Square, London
Client: The British Land Company
This design for a 13,935m2 (150,000ft2) mixed-use development, on the Swiss Centre
site in Leicester Square, was commissioned by the British Land Co. Ltd. It consists of
retail, offices, restaurant and cinema uses. The tapered profile of the building has been carefully developed to maximise the gross floor area whilst maintaining the rights of light and daylight/sunlight requirements of adjacent properties.
The innovative energy saving faŤade consists of raked glazing modules, with almost a
50/50, solid/glazed ratio and integral solar shades, which neatly avoids the maintenance
problems normally associated with external brise-soleil. Research carried out by Avery
Associates with Pilkington also showed that by raking the glass to increase its
coefficient of heat absorption and its angle relative to the sun, can reduce heat gain by
as much as 15-20%. This, together with the photovoltaic arrays on the top-surface
(which generate electrical energy) and the reflectivity of the under-surface (which
dissipates day-light deep into the interior to save on artificial lighting) results in a truly
integrated environmental facade design.
It creates too a facade which responds to the occupants' desire to see down to the
activity on the street (not always across to the windows of other buildings), and from the
street the buildings' glazing doesn't just reflect the sky but the activities on the street too
with an active ever changing kaleidoscope of movement and colour.
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